Not protecting patients' health information can subject you to fines of up to $50,000. If your website isn’t HIPAA compliant, or you’re unsure, call PracticeBeat!
Healthcare is a competitive space when it comes to online marketing, but the experts of PracticeBeat have created a comprehensive checklist of the strategies you’ll need to succeed in growing your practice.
When you’re managing a medical practice, the last thing you want to think about is your website. It’s hard to imagine thinking about your potential patients online when your current patients need your time and attention.
Online visibility. You know it's important for businesses. You know it could help your practice grow and compete with other local healthcare offices. But do you know how to apply this knowledge to your practice in a practical way?
A lot of clichés have been said about the importance of a first impression, but they all emphasize a good point: first impressions matter. Years ago, your patients got their first impression of your practice when they walked into your waiting room and checked in with your staff.
But those days are long gone. Instead, your practice now makes its first impression through Google - a convenient, accessible resource available to the majority of your prospective patients. How do we know this? Because nine in ten Americans aged 34 and under own a smartphone, as do 67% of Americans aged 50 and older. All they have to do is take their phone out of their pocket, and suddenly your next patient is online and learning about your practice!
This modern lifestyle means that every provider and medical practice needs to have an impeccable online presence that makes a lasting, positive first impression. Note that we said “online presence” - not website. There’s a very specific reason for that: