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    Level-One Web Design Matters: Don't Lose Patients Due to Poor Website Design

    Posted by Olivia Campbell on Apr 6, 2023 11:07:49 AM
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    Table of Contents

    1. What Is Level-One Web Design?
    2. Why Do Practices Need Level-One Web Design?
    3. How Can A Healthcare Practice Achieve Level-One Design?

    Level-One Web Design

    A practice’s website is its first point of contact with patients, but too many prioritize style over strategy, resulting in a pretty website that fails to perform. Better web design is the only way to ensure that your website is performing at its highest potential, and it's not something you can afford to take lightly. Don't settle for a mediocre online presence—invest in better web design to guarantee your website is the ultimate patient magnet.

    At PracticeBeat, the all-in-one practice growth platform, our experts have created a top-tier strategy for designing high-performing websites with level-one web design. Level-one web design covers every necessary aspect of creating a fully functional and optimized website. Older, outdated websites, as well as newer, poorly-engineered websites, fail to meet the standards of level-one design. This results in poor performance from both a user experience and search engine optimization (SEO) perspective, and also leads to lost patients and revenue.

    PracticeBeat is committed to helping medical practices reach more patients through level-one web design. Our expert strategy focuses on optimizing a website's usability, including intuitive navigation, consistent branding, responsive design, and SEO. It also encourages engagement with visuals and social media integration, improving visibility on search engine result pages (SERPs), and increasing the likelihood of patient conversion.

    Help Your Healthcare Practice


    Practices need to invest in level-one web design to ensure potential patients have a positive experience when visiting their website. If your last web designer failed you, it's time to reach out to the specialists at PracticeBeat and get the level-one design your practice needs to thrive. Our team of web designers, developers, SEO strategists, and content writers will ensure that your practice stands out from the competition and reaches more potential patients.

    Want to learn more? Talk to one of PracticeBeat’s expert strategists for more information about level-one web design and optimizing your online presence. We work hard to set independent practices apart from competitors and give them back time to spend doing what matters most: taking care of patients and growing their medical practices.


    Many people think of web design as merely decorative, but there is much more to consider when creating an effective and engaging website. Web design goes beyond the basics and focuses on visual appearance, user experience, and functionality. A well-designed website should be easy to navigate, visually appealing, mobile-friendly, and optimized for search engine visibility.

    Level One Web Design Checklist 
    At PracticeBeat, the all-in-one practice growth platform, our experts create optimized websites with high-performing web design using level-one design strategy. A practice's website is its first impression to a majority of potential patients, so the website must be uniquely designed and fully functional. Our web designers at PracticeBeat have outlined everything practices need to know about level-one web design.

    What Is Level-One Web Design?

    Unlike traditional graphic design, web design has to be optimized for both the user and search engines. Many practices fail to optimize their website in this way, leading to poor ranking in the search engine result pages (SERPs). Level-one web design, on the other hand, focuses on creating a website that is aesthetically pleasing, easy to navigate, and ranks high in SERPs.

    Level One Web Design ChecklistsWhen designing a website, designers must consider user experience. Level-one web design focuses on optimizing a website’s usability, which includes features like intuitive navigation, consistent branding, and responsive design. Responsive design, which allows a website to adjust its layout and content according to the device being used, is especially important. This ensures that no matter what device a potential patient uses, whether that's a laptop, tablet, or phone, the practice's website can seamlessly resize and adjust, delivering a consistent experience across devices.

    Additionally, a properly designed website will load quickly, which is essential in today’s digital world. A slow-loading website can lead to visitors abandoning it before they’ve even had a chance to explore it. Your web design must focus on eliminating any barrier that could slow down your website’s loading speed.

    Finally, a good web design strategy integrates with social media platforms. Not only will this help define your practice’s brand identity, but it will encourage visitors to interact with the website, thus increasing engagement and the chance of a conversion.

    By investing in level-one web design, your practice can ensure that potential patients have a positive experience when they visit your website. Not only will this improve visibility on search engine result pages, but it also increases the chances of prospects becoming loyal patients.

    Why Do Healthcare Practices Need Level-One Design?

    A well-designed website is essential for healthcare practices to succeed in this day and age. 77% of people use search engines to start their patient journey, so you must make sure your website is the one they choose.

    A website with level-three web design is as good as no website at all. If a site takes too long to load or contains outdated information, users will click away from the site and find a competitor. The average web user spends only about 50 seconds on a webpage, so a positive first impression makes a world of difference. Most patients won't choose or recommend a practice with an underperforming website, and they are likely to click off of it instantly if any errors occur. Poor web design can be detrimental as it can quickly turn away potential patients who don’t want to deal with a confusing or unresponsive website.

    Level-two web design is better, but not as good as it could be. These websites are often attractive, though they might contain elements that slow them down. They might appear on SERPs, but they will be buried underneath higher-ranking websites. They might attract potential patients, but those patients won't be clearly directed to schedule an appointment.

    This is the website your last web designer created for your practice. It's serviceable, but it still causes you to lose out on potential patients that may have been interested in your services.

    The Levels of Web Design

    In comparison, level-one web design for healthcare practices not only encourages users to visit the site and learn more about what the practice has to offer, but it also helps create trust with new and existing patients alike. First and foremost, level-one web design employs enhanced search engine optimization (SEO) strategies to help improve a website's ranking for various online searches. If your website performs poorly in this area, Google and similar search engines such as Bing, Yahoo!, and others will rank your website lower. This is especially important given that only 0.63% of Google searchers click on links from the second page.

    After potential patients find a level-one website on a search engine, its design encourages them to stay by utilizing features that others lack, like responsive design, simple navigation, engaging visuals, and helpful content. These features create an easy and enjoyable user experience that keeps users from clicking away, encourages them to schedule an appointment, and helps practices stand out from their competition.

    How Can A Healthcare Practice Achieve Level-One Design?

    Level-one web design can take practices to the next level of business expansion and patient acquisition. A good website is especially important for smaller practices, as patients are used to seeing high-level performances from significantly bigger practices. If a practice wants to keep up with its bigger competitors – including hospital systems – it cannot afford to skimp on web design strategies.

    Take Your Practice to the Next Level

    At PracticeBeat, our web design experts provide each practice with a customized site that offers top-tier performance. Our web designers will effectively maintain a practice's brand identity while delivering exceptional results that align with the practice's vision. If a brand has not been established, our experts are happy to provide logo design, exclusive colors and fonts, a visual design plan, and more.

    PracticeBeat provides the essential web design that a healthcare practice needs to grow. Our specialists use a combination of typography and iconography to create a design that users can easily navigate. Additionally, our designers make sure to optimize the website for maximum speed so that it can be easily accessed by search engines. We focus on engaging visuals that evoke emotion from patients based on a practice's local demographic. Healthcare practices can market themselves more effectively when their website is powered by PracticeBeat.

    If you are looking to expand your practice or take your website to the next level, PracticeBeat is here to help. We provide web design services that are tailored to fit any practice’s needs while prioritizing its goals. Schedule a free demo today to see how we can increase your website design and performance.

    PracticeBeat digitizes the patient acquisition process and helps practices grow by providing the tools and expertise necessary to outperform the competition. Schedule a free assessment from PracticeBeat to diagnose barriers to practice growth today. 

    Topics: Practice Growth, Expert Insights, Best Practices