Reputation is Everything.

Here’s How PracticeBeat Turbo-Charged One DC Pediatrician’s Google Reviews.

Pediatricians face unique challenges – not just from patients, but from parents who see their child’s healthcare as a reflection of their love and care. Happy parents become powerful advocates for their children’s healthcare providers, while dissatisfied ones may drive their peers away.

For independent pediatric practices, reputation is everything, and in today’s digital age, Google Reviews can make or break growth.

One PracticeBeat customer, a respected pediatric practice in the highly competitive market of Washington, DC, found that their excellent word-of-mouth reputation wasn’t reflected online. While 10+ years of organic reviews showed tons of thrilled patients, their Google star rating was far lower than their actual patient satisfaction.

To address this, they partnered with PracticeBeat, leveraging our EMR integration tools to improve their online reputation and better reflect their stellar care. Read on to learn how we made a difference for this thriving team of pediatricians.

The Problem:

Despite their fantastic reputation with patients backed up by internal feedback, the reviews left on the practice’s Google Business Profiles (GBPs) only averaged 3.5 stars. PracticeBeat found that the practice was lacking digital tools that present patients with opportunities to leave Google reviews.

Our Solution:

By integrating with the practice’s existing EMR, athenahealth®, PracticeBeat is now able to send text messages to patients (in this case, their parents) upon completion of an appointment with a link leading directly to the GBP of the location where they received care. This presents them with an immediate choice to leave a review if they’d like.

The Results

How EMR Integration Helped

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1,300% Increase in Monthly Reviews

Reviews skyrocketed from under 10 monthly submissions to over 140 in the first month after launching the campaign.

24% Increase in Total Reviews

In just one month, this pediatrician’s total Google review volume increased from 588 to 729, providing a more accurate representation of the outstanding care they offer.

Improved Star Rating

The practice’s average Google star rating jumped from 3.57 to 3.84 – a direct reflection of their exceptional patient care.

Why Do Reviews Matter to Google?

First Impressions Count: Google features the most recent, relevant reviews in prospective patients’ search results. 84% of patients(opens in a new tab) won’t choose a doctor with less than four stars, so those reviews should reflect top-notch care.
Ranking #1 in Search: To provide their users with the most helpful results, Google will prioritize medical practices with a high star rating and recent reviews over others in their search rankings.
Patient Acquisition Power: With 75% of patients(opens in a new tab) relying on online reviews to find healthcare providers, proactive review management directly impacts a practice’s ability to thrive.

Turn Your Patients Into Advocates With PracticeBeat

This practice’s story is a testament to the value of a proactive online reputation strategy. Through a plug-and-play integration with this customer’s existing EMR, PracticeBeat was able to surface authentic patient experiences, boost their visibility in a competitive market, and drive lasting patient acquisition.

If you want to see these kinds of results for your practice, PracticeBeat can help. Schedule a free demo with us – we’ll identify areas of improvement in your digital presence, compare your current visibility with your competitors, and discuss strategies like this one that can help you supercharge your practice’s growth.

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