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    Healthcare Marketing Best Practices for Acquiring New Patients in 2020

    Posted by Naveen on Feb 14, 2020 6:40:15 PM

    With today’s healthcare landscape in the U.S., it is more important than ever to

    1. make it easy for people looking for you to find you
    2. clearly explain who you are and what you do
    3. give plenty of examples of happy patients and their experiences, and
    4. provide helpful information to build trust and show potential patients how valuable you are.


    Here are the best ways you can meet these requirements and grow your practice:

    Online Presence

    Building credibility online is a multi-faceted strategy that needs constant maintenance. Regularly updating blogs, websites, and any other online platforms where patients ask questions or interact with information about you will help you build and maintain credibility. Patients will trust you the more they can see you, both on Google and beyond.

    Online Reviews

    According to Pew Research, 47% of internet users search for information about healthcare providers. 5% of all the searches conducted on Google overall are about healthcare. Now more than ever, people are turning to the Internet to help them decide which doctors to seek out. Online reviews drive reputation. It is the quickest way for them to learn about you and decide if you are worth the next step of calling and booking an appointment. 

    Integrating Call Data

    Calls are actually the most frequent way patients choose to schedule with you. Calls are also the quickest way patients decide to choose someone else. Integrating call data means putting all of your phone call activity into your computer records, making them essentially communicate with one another. Keeping a digital record of your call data will help you easily track how well you’re doing so you can determine the success of your website in attracting patients that follow through with making appointments. 

    Search Engine Optimization 

    Patients today are looking for the easiest way to do things. There’s enough complexity happening that they just want someone who is easy to find, easy to contact, and easy to schedule an appointment with. Optimization makes you that someone. Not only should your website be optimized in terms of contact information, tagging, and HTML titles, but the educational content you offer should be descriptive and relevant. Covering all these bases will maximize your potential patient relationships.

    Increase your E-A-T + Have A Good Website

    Nowadays, Google uses the E-A-T algorithm to determine what shows up first in their searches. E-A-T stands for “Expertise-Authority-Trustworthiness”. This essentially means: the better your website is, the easier this algorithm picks you up. You can optimize your website by tagging relevant keywords in your web pages, using strategic HTML titles, and including informative language anywhere you can. All of these will help Google’s algorithm find you. Now that your website is optimized, you can track the analytics of your online presence to help you stay on top of engagement and effectiveness. 

    Overall, there’s no single approach that will get you where you want to be. By using multiple digital strategies, you’ll grow your practice in no time. It can be overwhelming to implement and track each of these separately. PracticeBeat helps you take care of all this is one central place. Visit our website at practicebeat.com to find out more or sign up for a demo.

    Even better... You can see where your practice's performance right now with our free online testing tool. 


    Topics: Best Practices